Do you have some broken or unloved jewelry that you never wear? There is no shortage of TV commercials that show people that trading in their old gold or silver for thousands of dollars. With gold values at an all time high there are people everywhere trying to buy it and sell it.

Gold is a commodity. That means that the value of gold is the same no matter where you go. There are, however, different purities of gold (10 karat, 14 karat, 18 karat, 24 karat, etc). So why do different places offer different prices for the same piece of gold? There could be a number of factors that help to answer that question.

The current value of gold is based on an ounce of pure gold (24-karat). If your gold is less than 24-karat it will be discounted based on the karats. The formula is simple. Just divide the amount of karats by 24 and that will be the % value. For example, 18-karat piece of gold is 75% of 24-karat gold value (18/24 = .75).

This will give you the percentage mix of your gold compared to market price for 24-karat pure gold. The amount received when selling your gold will vary based on market fluctuation and percentage of gold mix.

Prices vary greatly between gold buyers. Make sure your gold buyer is licensed and has their certificate posted. you will also want to make sure they have a certified scale and that they perform all measuring and testing in front of you. Gold Buyers Direct has been in the jewelry business for over 20 years and has built their company on fair, honest business practices. At Gold Buyers Direct, we want you to come back so we make sure we give you a fair price the first time.

It’s not a bad idea to sell your gold or silver jewelry or antiques to get extra cash. Make sure you know what you have. If you do not know what you have or are unsure, just bring into one of our stores and we will evaluate the product right in front of you, price it for you and pay you cash on the spot.

Bring your unwanted gold to any of our Gold Buyers Direct locations.

We have several locations securely located inside the mall for your convenience and security. Stop buy and see one of our professionals for a free valuation of your gold and silver.

Host a Gold Party with Gold Buyers Direct.

Want to make some extra CASH. Gold Buyers Direct offers an easy, fun and secure way for you to sell your gold and silver and earn some extra money in the process. Simply set a date, work with your gold buyer professional on time and place, invite your friends, have them bring their gold and silver. We bring our store to you and test, quote and buy right at your party. Your guests walk away with cash in hand and you make some extra cash for hosting the party. Who wouldn’t want to do that?

Host a Fundraiser.

Gold Buyers Direct is friendly to fundraising causes and offers parties similar to above to help a non-profit, school, civic or religious organization to earn some extra cash. Simply let us know when your event is, make sure all invited knows we will be there to give them cash for their unwanted gold or silver and Gold Buyers Direct will give to the fundraiser 10% of what is bought. For example if your fundraiser hosted brings in buys of $10,000, then Gold Buyers Direct will give to the fund $1,000. An easy quick way to raise money for your cause.

Just about everyone has tough financial times at some point in their life. And hard times are even more likely to arise with a bad economy. Maybe you’re a student with a extremely tight budget who barely has enough money for food; let alone books and other college expenses. Or maybe you’re a single mother who is working two jobs just to stay afloat. Or maybe you’ve just been laid off longer than expected and expenses are finally catching up to you. Well no matter what your situation is if you have access to any spare or scrap gold or silver you should think about selling it for cash

You’ve seen the commercials, send us your broken gold jewlery and we will send you a check inthe mail, and the many sign holders on the streets saying buying gold, the gold buying business is currently booming, due to a down economy. with such an increase in the business to market, it also brings uncrupulous “companies” looking to make some serious cash preying off those that need money so desperately. One way some of these companies get you is by buying your gold at a price that is much lower than what your gold is worth. It is a sad fact that the majority of individuals never even realize how much their gold is actually worth. They see the commercials on TV offering them cash for their gold and they immediately call them up and ask for one of their mailing envelopes. And when the company does finally send a check they never realize that it is only for partial value of their gold items. In some cases not even close to the amount you get with other legitimate gold buyers. Some buyers will buy from you at a lower Karat for the product or even fix the scale so the weight is less than what it should be. And that’s not even all the ways that some unscrupulous companies use to rip off their customers. Which brings us to our next point.

Researching Cash For Gold Companies

Now that you understand what some unscrupulous companies will do in order to make a bigger profit, you have to realize that it is extremely important that you research each gold buyer or gold dealer before you even think about selling them your gold.

If you don’t, you may get caught up in another scam receiving less than you should for your gold. Then it is too late. The gold is gone. Some companies offer debit cards or checks, you want to make sure you are getting cash so there is no dispute in the amount.

But there are even more reasons to research cash for gold companies. You want to make sure that the gold buyer is certified and registered with the state so that you can avoid many of these cash for gold scams and be sure that you get the best value for your gold. Researching different companies ensure that you get the best value possible.

If at all possible you should try and deal only with gold buyers who are registered with the state. If you sell to someone who is not legally registered with the state, you will almost certainly get less than what you would from a legitimate gold buyer.

We hope you have absorbed the information here and can now make a better and informed decision about who to sell your gold to and where. For more specific information about selling gold you should check out our FAQs page.